Email marketing is typically not exploited to its full potential because of marketing departments being unable to transfer their offline skills to the online environment. iBooking Ltd with CPS Labs as a vendor changes the situation on developing iBooking Mail.
iBooking Mail is a web-based solution for producing email newsletters for marketing, sales and promotional campaigns. This completely intuitive application makes sending e-mail campaigns as easy as sending a single letter.
Despite the system is quite simple from the users’ perspective, it is very sophisticated and complex. CPS Labs engineers enhanced the application with the set of features like campaign scheduler, delivery statistics tools, subscriber management tools, media browser and much more.